{"id":384896,"url":"\/","layout":"standard","version":"2026-05-19T06:36:16.000000Z","blocks":[{"id":5148227,"type":"banner","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"type":{"id":129976778,"value":"compact"},"title":{"id":129976779,"value":"THREADTRAIL\u00ae   Wear Your Story"},"copy":{"id":129976780,"value":"Eco-conscious streetwear inspired by British folklore, urban grit, and mythic imagination."},"titleColor":{"id":129976781,"value":"#{banner.title.color}"},"titleBackground":{"id":129976782,"value":"#{banner.title.background.color}"},"copyColor":{"id":129976783,"value":"#{banner.copy.color}"},"copyBackground":{"id":129976784,"value":"#{banner.copy.background.color}"},"contentWidth":{"id":129976785,"value":"95%"},"textShadow":{"id":129976786,"value":"#{banner.text.shadow}"},"borderRadius":{"id":129976787,"value":"0px"},"buttonBorderRadius":{"id":129976788,"value":"#{button.border.radius}"},"buttonBackgroundColor":{"id":129976789,"value":"#{button.primary.color}"},"buttonStyle":{"id":129976790,"value":"secondary"},"buttonSize":{"id":129976791,"value":"standard"},"overlayOpacity":{"id":129976792,"value":"0.15"},"overlayColourStart":{"id":129976793,"value":"#000000"},"overlayColourEnd":{"id":129976794,"value":"#000000"},"overlayDirection":{"id":129976795,"value":"90"},"image":{"id":129976796,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/gq1xgrc0quuskumfizwteymzi76peinm4bpd9zcz5lvtxl9b.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\\u201cEco-friendly British streetwear brand Threadtrail \\u2014 mythic folklore inspired hero banner\\u201d\"}"},"video":{"id":129976797,"value":null},"videoThumbnail":{"id":129976798,"value":null},"media":{"id":129976799,"value":"image"},"align":{"id":129976800,"value":"center"},"verticalAlignment":{"id":129976801,"value":"center"},"font":{"id":129976802,"value":"#{heading1.font}"},"actions":{"id":129976803,"value":"[{\"text\":\"\",\"href\":\"#\"},{\"text\":\"\",\"href\":\"#\"}]"},"padding":{"id":129976805,"value":"1"},"fullWidth":{"id":129976806,"value":"1"},"fullBackgroundColor":{"id":129976807,"value":"#{banner.fullBackground.color}"},"published":{"id":129976808,"value":"1"},"conditions":{"id":129976809,"value":"[]"},"template":{"id":130030944,"value":"banner"}}},{"id":5148230,"type":"button","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"text":{"id":129976832,"value":"Collections"},"href":{"id":129976833,"value":"\/collections\/"},"primary":{"id":129976834,"value":"0"},"borderRadius":{"id":129976837,"value":"#{button.border.radius}"},"size":{"id":129976838,"value":"standard"},"align":{"id":129976839,"value":"center"},"padding":{"id":129976841,"value":"1"},"fullWidth":{"id":129976842,"value":"0"},"fullBackgroundColor":{"id":129976843,"value":"#{button.fullBackground.color}"},"published":{"id":129976844,"value":"1"},"conditions":{"id":129976845,"value":"[]"},"primaryColor":{"id":130030945,"value":"#{button.primary.color}"},"secondaryColor":{"id":130030946,"value":"#{button.secondary.color}"},"template":{"id":130030947,"value":"button"}}},{"id":5148231,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"html":{"id":129976846,"value":"<h3>British Heritage. Mythic Energy. Streetwise Design.<\/h3><p>Threadtrail blends eco-friendly materials with folklore-inspired storytelling and soft\u2011grunge aesthetics. Every piece is designed in the UK and printed on demand to reduce waste. Wear clothing that means something \u2014 clothing that carries story.<\/p>"},"borderRadius":{"id":129976847,"value":"#{text.border.radius}"},"textColor":{"id":129976848,"value":"#{text.color}"},"backgroundColour":{"id":129976849,"value":"#0000"},"truncateHeight":{"id":129976850,"value":null},"padding":{"id":129976852,"value":"3"},"fullWidth":{"id":129976853,"value":"0"},"fullBackgroundColor":{"id":129976854,"value":"#{text.fullBackground.color}"},"published":{"id":129976855,"value":"1"},"conditions":{"id":129976856,"value":"[]"},"template":{"id":129985967,"value":"text"}}},{"id":5148242,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"html":{"id":129977444,"value":"<h2>\u201cWhy Threadtrail?\u201d<\/h2><p>Eco-Friendly \u2014 Organic cotton, renewable energy, zero waste printing.<\/p><p>British Folklore DNA \u2014 Mythic creatures, legends, and heritage woven into every design.<\/p><p>Soft Grunge Streetwear \u2014 Urban silhouettes with a playful, rebellious edge.<\/p><p><\/p>"},"borderRadius":{"id":129977445,"value":"#{text.border.radius}"},"textColor":{"id":129977446,"value":"#{text.color}"},"backgroundColour":{"id":129977447,"value":"#0000"},"truncateHeight":{"id":129977448,"value":null},"padding":{"id":129977450,"value":"0"},"fullWidth":{"id":129977451,"value":"0"},"fullBackgroundColor":{"id":129977452,"value":"#{text.fullBackground.color}"},"published":{"id":129977453,"value":"1"},"conditions":{"id":129977454,"value":"[]"},"template":{"id":129985968,"value":"text"}}},{"id":5148243,"type":"grid","published":1,"size":{"x":12,"y":0},"order":4,"items":[{"id":5148244,"type":"pod","published":1,"size":{"x":12,"y":0},"order":0,"items":[],"properties":{"title":{"id":129977478,"value":null},"copy":{"id":129977479,"value":null},"buttonText":{"id":129977480,"value":null},"image":{"id":129977481,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/zagkqjwevbqqttavtrbcrmsiseb82onov6n7egpseydps3ra.jpeg.jpg?w=auto&h=auto\",\"alt\":\"Threadtrail eco friendly funny cartoon hero banner for sustainable clothing.\"}"},"iconShadow":{"id":129977485,"value":"light"},"icon":{"id":129977488,"value":null},"iconSize":{"id":129977489,"value":"2"},"iconColour":{"id":129977490,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":129977491,"value":"center"},"iconVerticalAlign":{"id":129977492,"value":"center"},"href":{"id":129977493,"value":null},"backgroundColor":{"id":129977495,"value":null},"overlayOpacity":{"id":129977497,"value":"0"},"overlayColors":{"id":129977498,"value":null},"overlayDirection":{"id":129977499,"value":"90"},"padding":{"id":129977502,"value":"6"},"fullWidth":{"id":129977503,"value":"0"},"fullBackgroundColor":{"id":129977504,"value":"#fff0"},"published":{"id":129977505,"value":"1"},"conditions":{"id":129977506,"value":"[]"},"textAlign":{"id":130030951,"value":"center"},"textColor":{"id":130030952,"value":"#fff"},"textShadow":{"id":130030953,"value":"light"},"horizontalAlign":{"id":130030954,"value":"center"},"verticalAlign":{"id":130030955,"value":"center"},"borderRadius":{"id":130030956,"value":"#{image.border.radius}"},"overlay":{"id":130030957,"value":"1"},"textSize":{"id":130030958,"value":"large"},"template":{"id":130030959,"value":"pod"},"ratio":{"id":130030960,"value":"square"},"buttonTextColor":{"id":130030961,"value":"#{text.color}"},"buttonBackgroundColor":{"id":130030962,"value":"#{page.background.color}"},"buttonBorderColor":{"id":130030963,"value":"#0000"},"buttonBorderRadius":{"id":130030964,"value":"#{button.border.radius}"},"buttonFill":{"id":130030965,"value":"0"}}},{"id":5148245,"type":"pod","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"title":{"id":129977513,"value":null},"copy":{"id":129977514,"value":null},"buttonText":{"id":129977515,"value":null},"image":{"id":129977516,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/gdhmchlzwdsrsa0dqhuw6u5jjzhfmndlmkyxe63ivnkmtyl1.jpeg.jpg?w=auto&h=auto\",\"alt\":\"Black oversized mens tee with mythical creature back print by organic clothing company Threadtrail. Shown on a man on a beach.\"}"},"iconShadow":{"id":129977520,"value":"light"},"icon":{"id":129977523,"value":null},"iconSize":{"id":129977524,"value":"2"},"iconColour":{"id":129977525,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":129977526,"value":"center"},"iconVerticalAlign":{"id":129977527,"value":"center"},"href":{"id":129977528,"value":null},"backgroundColor":{"id":129977530,"value":null},"overlayOpacity":{"id":129977532,"value":"0"},"overlayColors":{"id":129977533,"value":null},"overlayDirection":{"id":129977534,"value":"90"},"padding":{"id":129977537,"value":"6"},"fullWidth":{"id":129977538,"value":"0"},"fullBackgroundColor":{"id":129977539,"value":"#fff0"},"published":{"id":129977540,"value":"1"},"conditions":{"id":129977541,"value":"[]"},"textAlign":{"id":130030966,"value":"center"},"textColor":{"id":130030967,"value":"#fff"},"textShadow":{"id":130030968,"value":"light"},"horizontalAlign":{"id":130030969,"value":"center"},"verticalAlign":{"id":130030970,"value":"center"},"borderRadius":{"id":130030971,"value":"#{image.border.radius}"},"overlay":{"id":130030972,"value":"1"},"textSize":{"id":130030973,"value":"large"},"template":{"id":130030974,"value":"pod"},"ratio":{"id":130030975,"value":"square"},"buttonTextColor":{"id":130030976,"value":"#{text.color}"},"buttonBackgroundColor":{"id":130030977,"value":"#{page.background.color}"},"buttonBorderColor":{"id":130030978,"value":"#0000"},"buttonBorderRadius":{"id":130030979,"value":"#{button.border.radius}"},"buttonFill":{"id":130030980,"value":"0"}}},{"id":5148246,"type":"pod","published":1,"size":{"x":12,"y":0},"order":2,"items":[],"properties":{"title":{"id":129977548,"value":null},"copy":{"id":129977549,"value":null},"buttonText":{"id":129977550,"value":null},"image":{"id":129977551,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/bst1mieqxu2ex8ccpcjd4b3cqknurwcwjwglczhyzayizvrw.jpeg.jpg?w=auto&h=auto\",\"alt\":\"White mens tee with front chest graphic. Shown hero banner for sustainable clothing company Threadtrail.\"}"},"iconShadow":{"id":129977555,"value":"light"},"icon":{"id":129977558,"value":null},"iconSize":{"id":129977559,"value":"2"},"iconColour":{"id":129977560,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":129977561,"value":"center"},"iconVerticalAlign":{"id":129977562,"value":"center"},"href":{"id":129977563,"value":null},"backgroundColor":{"id":129977565,"value":null},"overlayOpacity":{"id":129977567,"value":"0"},"overlayColors":{"id":129977568,"value":null},"overlayDirection":{"id":129977569,"value":"90"},"padding":{"id":129977572,"value":"6"},"fullWidth":{"id":129977573,"value":"0"},"fullBackgroundColor":{"id":129977574,"value":"#fff0"},"published":{"id":129977575,"value":"1"},"conditions":{"id":129977576,"value":"[]"},"textAlign":{"id":130030981,"value":"center"},"textColor":{"id":130030982,"value":"#fff"},"textShadow":{"id":130030983,"value":"light"},"horizontalAlign":{"id":130030984,"value":"center"},"verticalAlign":{"id":130030985,"value":"center"},"borderRadius":{"id":130030986,"value":"#{image.border.radius}"},"overlay":{"id":130030987,"value":"1"},"textSize":{"id":130030988,"value":"large"},"template":{"id":130030989,"value":"pod"},"ratio":{"id":130030990,"value":"square"},"buttonTextColor":{"id":130030991,"value":"#{text.color}"},"buttonBackgroundColor":{"id":130030992,"value":"#{page.background.color}"},"buttonBorderColor":{"id":130030993,"value":"#0000"},"buttonBorderRadius":{"id":130030994,"value":"#{button.border.radius}"},"buttonFill":{"id":130030995,"value":"0"}}},{"id":5148247,"type":"pod","published":1,"size":{"x":12,"y":0},"order":3,"items":[],"properties":{"title":{"id":129977583,"value":null},"copy":{"id":129977584,"value":null},"buttonText":{"id":129977585,"value":null},"image":{"id":129977586,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/jfxll0ctoxzw0ukatiscuvi7hd3xqze0tdxqbiniaq8lcuqs.jpeg.jpg?w=auto&h=auto\",\"alt\":\"Ladies white eco tshirt by Threadtrail. Back motorcycle theme graphic shown on a young lady with the sea infront of her.\"}"},"textAlign":{"id":129977587,"value":"center"},"textColor":{"id":129977588,"value":"#fff"},"textShadow":{"id":129977589,"value":"light"},"iconShadow":{"id":129977590,"value":"light"},"horizontalAlign":{"id":129977591,"value":"center"},"verticalAlign":{"id":129977592,"value":"center"},"icon":{"id":129977593,"value":null},"iconSize":{"id":129977594,"value":"2"},"iconColour":{"id":129977595,"value":"#FFFFFF"},"iconHorizontalAlign":{"id":129977596,"value":"center"},"iconVerticalAlign":{"id":129977597,"value":"center"},"href":{"id":129977598,"value":null},"borderRadius":{"id":129977599,"value":"#{image.border.radius}"},"backgroundColor":{"id":129977600,"value":null},"overlay":{"id":129977601,"value":"1"},"overlayOpacity":{"id":129977602,"value":"0"},"overlayColors":{"id":129977603,"value":null},"overlayDirection":{"id":129977604,"value":"90"},"textSize":{"id":129977605,"value":"large"},"padding":{"id":129977607,"value":"6"},"fullWidth":{"id":129977608,"value":"0"},"fullBackgroundColor":{"id":129977609,"value":"#fff0"},"published":{"id":129977610,"value":"1"},"conditions":{"id":129977611,"value":"[]"},"ratio":{"id":129977612,"value":"square"},"buttonTextColor":{"id":129977613,"value":"#{text.color}"},"buttonBackgroundColor":{"id":129977614,"value":"#{page.background.color}"},"buttonBorderColor":{"id":129977615,"value":"#0000"},"buttonBorderRadius":{"id":129977616,"value":"#{button.border.radius}"},"buttonFill":{"id":129977617,"value":"0"},"template":{"id":130030996,"value":"pod"}}}],"properties":{"limit":{"id":129977468,"value":"4"},"breakpoints":{"id":129977470,"value":"{\"xs\":2,\"lg\":4}"},"spacing":{"id":129977471,"value":null},"padding":{"id":129977473,"value":"3"},"fullWidth":{"id":129977474,"value":"0"},"fullBackgroundColor":{"id":129977475,"value":"#fff0"},"published":{"id":129977476,"value":"1"},"conditions":{"id":129977477,"value":"[]"},"title":{"id":130030948,"value":null},"align":{"id":130030949,"value":"center"},"template":{"id":130030950,"value":"quadruple-gate"}}},{"id":5148427,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":5,"items":[],"properties":{"html":{"id":129985832,"value":"<h2>Clothing With a Conscience<\/h2><p>We create apparel that respects the planet and celebrates imagination. Threadtrail is built on sustainability, storytelling, and self-expression \u2014 for people who want their clothes to say something real.<\/p>"},"borderRadius":{"id":129985833,"value":"#{text.border.radius}"},"textColor":{"id":129985834,"value":"#{text.color}"},"backgroundColour":{"id":129985835,"value":"#0000"},"truncateHeight":{"id":129985836,"value":null},"padding":{"id":129985838,"value":"3"},"fullWidth":{"id":129985839,"value":"0"},"fullBackgroundColor":{"id":129985840,"value":"#{text.fullBackground.color}"},"published":{"id":129985841,"value":"1"},"conditions":{"id":129985842,"value":"[]"},"template":{"id":130030905,"value":"text"}}},{"id":5148428,"type":"button","published":1,"size":{"x":12,"y":0},"order":6,"items":[],"properties":{"text":{"id":129985846,"value":"Sustainability"},"href":{"id":129985847,"value":"\/9bf9dc6c\/"},"primary":{"id":129985848,"value":"0"},"borderRadius":{"id":129985851,"value":"#{button.border.radius}"},"size":{"id":129985852,"value":"standard"},"align":{"id":129985853,"value":"center"},"padding":{"id":129985855,"value":"6"},"fullWidth":{"id":129985856,"value":"0"},"fullBackgroundColor":{"id":129985857,"value":"#{button.fullBackground.color}"},"published":{"id":129985858,"value":"1"},"conditions":{"id":129985859,"value":"[]"},"primaryColor":{"id":130030997,"value":"#{button.primary.color}"},"secondaryColor":{"id":130030998,"value":"#{button.secondary.color}"},"template":{"id":130030999,"value":"button"}}}],"properties":{"isStorePage":{"id":75296190,"value":"1"},"title":{"id":75296191,"value":"Threadtrail\u00ae | Eco-Friendly British Streetwear Inspired by Folklore & Soft Grunge"},"description":{"id":75959117,"value":"Discover Threadtrail \u2014 an eco-conscious UK streetwear brand blending British folklore, mythic storytelling, and soft-grunge design. Organic materials, ethical production, and bold creative identity."},"ogImage":{"id":76007967,"value":"https:\/\/images.podos.io\/aurrpatx8vfib3xbe4rvbd8n2h9swevsjnbmbdzumtulammv.jpeg.jpg?w=1200&h=auto"}},"labels":[],"published":1,"sitemap":1,"divisionId":337020,"edited":true}